team Letter from the ceo

Team,

As we stand here in January 2025, I want each of you to imagine a moment three years from now. Picture yourself standing at a pivotal moment, perhaps in a global forum, a strategic boardroom, or even in front of an audience eager for solutions to the world's greatest challenges. Now, shift that vision. Imagine yourself at a bustling port terminal, one of the largest in the world. You’re surrounded by towering stacks of SimulTrayd containers, each emblazoned with our logo, ready to transform scarcity into abundance. Nearby, ships set sail, carrying the impact of our innovation to the farthest corners of the globe. Or perhaps that moment is at an international expo, a summit, or a landmark exchange release. Imagine an international announcement broadcast globally or an interview aired on the world stage where you are asked, 'How did you become >>the<< defining factor in solving scarcity?' The answer begins today, in this very moment. January 2025 is where we choose to lead, to innovate, and to commit to a vision that redefines global trade and opportunity.

I want you to know: your position in this greater than the parts mission is that defining part. This goes for each of us. Do what you are great at, not what you wish you were great at. That is what you did; it is what you can do right now. Each of us brings unique strengths, talents, and abilities to this mission, and when we lean into what we are already great at, we become unstoppable. And let me be clear: do not withhold : not for money, not for perfect weather, not for anything. There could not be a higher seize the moment moment than this. This is the time to act boldly, to lean into the opportunity before us, and to give everything we have to build something extraordinary.

The work we do now, optimizing systems, building connections, and creating a democratized platform for global trade, will echo across industries, borders, and economies. It is about more than profit; it is about purpose. It is about leaving a legacy of resilience, empowerment, and hope. Together, we are creating the systems that will fill those containers and move those ships, transforming inefficiency into abundance and possibility into action.

Three years from now, standing at that terminal, in that forum, or during that interview aired internationally, the answer will be clear: you became that defining factor because you chose to lead with your strengths, to act with courage, and to seize this moment. This is our time. Let us make it count!!

Thank you so much for everything! 
I am so proud to be here with you!
Godspeed our consistent victories!

William B Westbrook
​CEO - SimulTrayd